香奈兒的廣告語體現(xiàn)了品牌的優(yōu)雅、高貴和簡潔的核心價(jià)值觀。以下是一些著名的香奈兒廣告語:
1. "Fashion passes, style remains."(時(shí)尚會(huì)過去,但風(fēng)格永存。)
2. "In order to be irreplaceable, one must always be different."(想要無可取代,就必須時(shí)刻與眾不同。)
3. "Look for the woman in the dress. If there is no woman, there is no dress."(記得要尋找穿衣服的女人。如果完全看不到女人,衣服的意義就失去了。)
4. "I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity."(我愛奢侈。奢侈并不意味著貴重與裝飾華麗,奢侈就是屏除粗俗。)
5. "If there is one thing you must do, it is to love yourself."(如果有一件事必須要做的話,就是要先好好愛自己。)
這些廣告語不僅傳達(dá)出香奈兒產(chǎn)品的獨(dú)特魅力,也鼓勵(lì)人們追求自我價(jià)值和獨(dú)特風(fēng)格。